There are so many elements that have to come together for a successful interiors photo shoot – great design, the right light, a detailed shot list, and more. And that’s just for one project with one interior designer. When I was asked to shoot the first-ever Kips Bay Showhouse to launch in Dallas, it was a marathon event with 27 designers, 3 days of intense shooting, and a lot of directors.

Any marketing strategist or business coach will tell you that during economic uncertainty the last thing you should do is stop or slow down your marketing. In fact, if your brand disappears from the landscape, people may assume you’re actually out of business. The smart business move is to continue to post on social media, use email marketing, and showcase your new work on your website and branded materials.