Floral arrangements are so critical when styling interiors for photography. Look through Instagram or the latest shelter publications and you’ll see that the most successful and stunning rooms have some sort of flowers, branches or greenery. Florals are so key to a room’s styling, making a space look fresh and literally alive, even if they aren’t the first thing you focus on when looking at the photo. But there’s a balance between the florals and your interiors. The photos are being taken to show your work in the best way possible, so you don’t want to distract from that with a fussy or over-the-top display. Here are some of the guidelines for florals – and be sure to scroll down for some amazing Instagram accounts to follow for inspiration.

If you're an interior designer or interior photographer, chances are you've got a portfolio full of beautiful images that show off your work in the best possible light. But what happens to those images after they've been used on your website or in a brochure?

There's no reason for your stunning interior photography to go to waste! Pinterest is a great platform for repurposing your imagery, driving traffic to your website, and dramatically increasing your brand awareness.

Pinterest is an invaluable tool for anyone who is looking for information or inspiration on any topic, including interior design and home inspiration. If you're not already using Pinterest to showcase your interior design work, you're missing out on a huge opportunity to reach a wide audience!

I just finished listening to the latest Business of Home Podcast featuring Steele Marcoux of Veranda magazine, discussing their new issue and commitment to print publishing. It’s an exciting time for fans of Veranda, and fans of printed magazines. Veranda is not just changing the physical size of the magazine, but also doubling the page count, which is going to make this next issue feel more like a Sept issue from years past of one of the major fashion magazines.

There is a lot of effort that goes into getting that perfect shot – the one with the WOW factor that really showcases your designs in the best way. Some people think those shots are kismet or that they just happen, but I can tell you that the level of energy that it takes to get even just one hero shot is enormous.

No matter what, 2020 will be a year to remember. It reminds me of that quote about “the best of times and the worst of times.” Despite the pandemic and shutdowns, it was still a good year for the interiors business. I was honored to have my photographs showcased on many shelter magazine covers and in several books, and I was selected to be

Any marketing strategist or business coach will tell you that during economic uncertainty the last thing you should do is stop or slow down your marketing. In fact, if your brand disappears from the landscape, people may assume you’re actually out of business. The smart business move is to continue to post on social media, use email marketing, and showcase your new work on your website and branded materials.