Any marketing strategist or business coach will tell you that during economic uncertainty the last thing you should do is stop or slow down your marketing. In fact, if your brand disappears from the landscape, people may assume you’re actually out of business. The smart business move is to continue to post on social media, use email marketing, and showcase your new work on your website and branded materials.
Editorial press samples from imagery that Stephen shot recently. We have seen these passed around all over social media and pinterest.
And what is the one thing that is most critical to that marketing? Your photography. You need detail shots and behind-the-scenes photos for social media. You need updated personal photos to show you’re not only still in business, but you’re thriving. And you need to have every room of every project professionally shot. These images showcase the best of what you can do – and they are critical decision makers for your potential clients.
Below are behind the scenes blog post that were iphone captures from our client Lucas Eilers. All and more was used in their social media throughout the year. Their new book, Expressive Interiors, published by Rizzoli, was a huge project all of 2019 and it launches in September. Stephen traveled all over the country with Sandy and Sarah which helped give their book a cohesive look in imagery .
Below shows how Perennials teamed up with Stephen to create marketing content for their new rug line when everything had been cancelled due to the shutdown. From one shoot they created a new catalog, inspiration boards, social media content and ads.
We can help you not only photography your projects, but we also specialize in showcasing the best of your brand. Plan your shoot, think ahead just like you are planning your marketing. We help style each shot to so your work attracts even more attention from your marketing efforts. It’s beyond photos – it’s image marketing at its best.
Want to learn more? Click here to get in touch.