Posts tagged Highpoint market speaker
2020 Year in Review (Press!)
 

No matter what, 2020 will be a year to remember. It reminds me of that quote about “the best of times and the worst of times.” Despite the pandemic and shutdowns, it was still a good year for the interiors business. I am so grateful to so many talented clients and was honored to have my photographs showcased on many shelter magazine covers and in several books. The years highlight was being selected to be the official photographer for the first Kips Bay Showhouse in Dallas

At the end of one year and the beginning of another, I think it’s important to look back at pivotal moments in the past 12 months and to celebrate successes. It gives me the motivation to push myself even more creatively and to set challenging goals for the new year. So here’s a look at the year in review for my studio:

PUBLISHED BOOKS

I was so excited to be a part of the Lucas Eilers book Expressive Interiors, published by Rizzoli. In 2019 going into 2020 I traveled with the designing duo of Sandy Lucas and Sarah Eilers to Charleston, Park City, Galveston plus the hill country, and their hometown of Houston to shoot projects specifically for this book. Because of my work with them and other designers, I am always now encouraging all designers I work with to understand how valuable and important it is to always think about how any shoot would look in a book format somewhere down the line.  

I have loved working with iconic designer Jan Showers over the past 20 years, so I was honored to be able to shoot for her again for her newest book Glamorous Living, published by Abrams in the fall. We worked with Jan a few years ago on her book Glamorous Rooms and a few months ago at the Kips Bay Showhouse in Dallas. She’s an incredible and gracious designer and we’re lucky to be able to collaborate with her.


As if that wasn’t enough book love, I also had a photograph featured from the designer Robert Passal shoot in the gorgeous new book de Gournay: Hand-Painted Interiors. It’s a gorgeous celebration of the company’s historic and modern collections of wallpaper, fabric, and porcelain. 

COVERS + EDITORIAL

We have a great track record in the studio of getting our work published. And this year was no exception, but what was incredible for us was the number of covers our work garnered. Celerie Kemble of Kemble Interiors began the year with making the cover and a feature in NY Cottages and Gardens from our NY shoot Park Avenue residential shoot. Our photo of a kitchen designed by Jean Liu Design was on the cover of House Beautiful.

A living room we shot for Emily Summers made the cover of Modern Luxury Interiors. A Hill Country home by Deb Baxter of Baxter Design Group also made the cover of Luxe Austin + San Antonio. And a fantastic set table in a dining room by Cullman & Kravis was featured on the cover of Southern Home

In a time of Covid and economic ups-and-downs, it can be tempting to drop your marketing or decide not to earmark money for professional photo shoots. But I can tell you that would be a big mistake. Shooting your projects is a must for your portfolio and your image marketing. And the local and national exposure is critical for your business. Our photography for leading designers has definitely helped them increase their brand awareness and their businesses in a crazy year.

We’ve had photographs published in almost too many publications in 2020 to name, but here are a few:

And so many more including an abundance of on-line media. It was a great year for publishing in our studio. We can help you with your image marketing and publishing goals in 2021 – just contact us by clicking here.


PROJECTS + APPEARANCES

This was a year like no other when it came to large-scale photo shoots and speaking engagements – we had to do things a little differently. I shot catalogs and campaigns for both Sutherland and Perennials this year. And with Perennials we had to rethink our process since it was the Summer of Covid. You can see the entire three issues and read how we pulled it off by clicking here

I love public speaking, especially when I can talk to interior designers. This year we went virtual, including a keynote at the Decorative Center in Houston with Lucas Eilers to talk about their book a couple of weeks ago. I had a great time talking with designer Traci Zeller about tips to take your photography to the next level – it was a keynote for the High Point Market. Also for High Point Market in the fall, I shared a virtual stage with Chad Dorsey to talk about getting the most out of your photography budget. 

Podcasts have also become more important than ever for our studio. It’s another great way to talk photography and get the word out about how important image marketing is. I’ve loved talking to great experts in several field, like Kaleigh Wiese and Jane Dagmi. We’re hoping to move to more live interviews and appearances in 2021, but I think we’ll still have a few digital months to go before that happens.


AND NOW TO 2021

So what’s next? The new year starts with a full calendar of shoots of completed projects around Texas and Oklahoma. Due to Covid, shoots have been juggling around for months and we are now making up past ones and newly scheduled ones. We expect the next six months to be full and continue with caution. Hoping travel starts back up by second part of the year to work with clients again around the country. Please visit our blog post on tips about photographing your projects during a pandemic. We already have a few fun things lined up for the new year, including a BIG project we’ve been keeping under wraps. We’re not quite ready to reveal it yet, but look for an announcement early 2021!


If you’re ready to book with us for a 2021 shoot, be sure to contact us as soon as you can. We’re ready to help you reach your image marketing goals and intentions for the new year!

 

 
High Point Market goes virtual

High Point Market may have been cancelled due to the COVID-19 crisis, but that won’t stop them from reaching out to the design community in a different way. Originally Stephen was scheduled to present another live educational event to designers during High Point Market last April. We are happy to share that the International Market Centers (IMC) has just announced an exclusive lineup of seminars, events and new product discovery opportunities. We are thrilled to be a part of this three-week-long digital event running from May 11 through May 29 on IMC’s High Point Market website. Every designer, showroom and brand in this industry should be taking advantage of this time to submit past professional press ready imagery as it is needed more than ever by print and on-line editorial. These opportunities as well as on going visual marketing content will make you stand apart, get published and noticed now and in these critical coming months. People in their homes are planning and hiring RIGHT NOW! If you have not heard Stephen speak at past markets where he shares his tips and expertise then this is a do not miss live event and an opportunity to ask questions too! He loves to have a designer with him so he or she can give you their perspective on what has worked for them. Traci Zellar, of Traci Zeller Interiors will be accompanying Stephen during this “Must Know Tips on How to Take Your Interior Photography Shoots to the Next Level” (1 CEU) that is co-sponsored by IMC DesignOne HPMTK and Alden Parkes. We hope that you will join Stephen and Traci as they discuss how to craft an effective photoshoot, from finding the right photographer, pre-planning, styling tips, what editors are looking for now, Show House secrets and all that goes into the shoot to make it a success! it’s not just about the shoot, you will also learn what to know and expect after the shoot, usage rights and social media etiquette. Space is limited so register for a seat now and we hope to see you on the webinar! Please see below about how to enter to win a signed 11x14 framed and matted 8x10 fine art print ($600 value) from our new Paris collection. Have a question you’d like to get in for the webinar, ask below or leave us a comment!

 
Join Stephen Karlisch and Traci Zeller for this not to be missed live webinar!

Join Stephen Karlisch and Traci Zeller for this not to be missed live webinar!

 
 
Here is a sample of our NEW Paris Series that will be live this week. We will be giving away a beautiful 11x14 framed black & white 8x10 fine art print with a signed 8 ply mat ($600 value). To enter, 1) register for the webinar and 2) comment be…

Here is a sample of our NEW Paris Series that will be live this week. We will be giving away a beautiful 11x14 framed black & white 8x10 fine art print with a signed 8 ply mat ($600 value). To enter, 1) register for the webinar and 2) comment below with a question for Stephen or just something you want to share. The drawing will happen May 15, 2020.

 
Getting the most out of your photography budget

One of the highlights in my career as a professional interiors photographer is to share my experience and expertise in our industry so that we can all be more successful when it comes to professional photo shoots. My approach to photographing interiors the last 16 years comes from my background of shooting for commercial advertising, catalogs, editorial and coffee table book projects. The photoshoot process can be a bit intimidating and confusing to any newcomer, so I have decided to help ease the pain a bit with some insight into making it more fun and fruitful for everyone involved. Some of the most asked questions I get from new designers tend to all fall into these topics:

Why you should always professionally shoot your projects.

The different types of photographers and who is right for you.

Why scouting is important.

The benefits of using a stylist.

Art directing your projects

What is photo usage.

How to get published.

Over the past year or so I have been speaking at markets, small industry events, panels, and even a couple of industry podcasts. My presentation on “Getting the most out of Your Photography Budget” turned into an accredited presentation and keeps evolving. My guest designer speaker at Highpoint Market was Grant Gibson and at the Dallas Design Market was Denise McGaha. Both contributed their experiences as a well seasoned designer with many shoots and being published multiple times. In the near future I hope to have a stylist, art director and more designers to collaborate with on the presentation to help educating designers across the globe on how they can get the most out of their photography budget.

Please reach out to the studio with any specific questions about any photoshoot related topic, we would love to help spread the most helpful information to anyone who needs it!

Expert Interior photographer, Stephen Karlisch teaches designers across the country about how they can get the most out of their photography budget. It is an IDCEC accredited presentation that designers have enjoyed seeing at High Point Market, Dallas Design Week as well as industry meetings. Thank you to Denise McGaha for joining him at this presentation in Dallas. Please email hello@stephenkarlisch.com to inquire about booking him at your next industry event!