Posts in tips & tricks
What is the best bait for getting editors attention and new clients?
May 2019 Issue of Designers Today

May 2019 Issue of Designers Today

Indispensable imagery.

Designers Today delivers the tips and takeaways to make sure your interior design brand is as successful as your designs - including marketing tips, business strategies and more. In the May issue they focused on the importance of how gorgeously lit and professionally styled photography can be the best bait for getting editors attention as well as new clients.

Beautiful bathroom design by  Denise McGaha

Beautiful bathroom design by Denise McGaha

I was very flattered to be among the selected creatives sharing our expertise in regards to all that goes into making the magic happen in interior photography. It was a fun talk with editor Jane Dagmi about things that affect the shoot day in a positive and negative way. Our approach to the interior shoot with our clients from knowing the marketing direction and who they are targeting.  And of course my take on scouting and how beneficial the planning is to making it a very efficient shoot day. 

If you didn’t get a chance to pick up the May issue then you can read the digital version here. 

Podcast! Stephen shares his expertise about interior photography

Last February Kristen had the pleasure of attending the Design Influencers conference in Atlanta. A conference specifically focused on the design industry. Among the many design influencers she connected with she was very excited to meet Darla and Natalie from Wingnut Social and also Darla Powell Interiors. We are podcast addicts and love how they are sharing excellent marketing information specifically tailored to the design professional. Stephen shares his expert advice to designers (and photographers should listen too) about getting started working with photographers, lighting, secret tips for you taking your own photos and much more. We hope this podcast will not only bring you new insights but a few laughs as well. Click here to listen to a fun take two.

From Scout to Finish, The Reason I Always Scout (and so should you!)

Scouting is one of the most important aspects of any of my shoots. I try to scout every single shoot now, its that important to me and for my clients. For years I would sometimes scout, or not worry about it for a home interior shoot, thinking I could show up first thing in the morning on a shoot day and figure it all out. I think many photographers that shoot for interior designers fall into this category, and they are missing a huge opportunity to make the shoot a success before it even happens. From a scout I’m able to determine the angles that work best, which shots should not even be attempted (huge time saver), and a schedule of how I want to shoot the house based on the lighting throughout the day. But probably the main reason I scout every shoot is to inform the styling of the final shots. For example, you will see in some of these examples several things were changed, and some only floral was added.

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As you can see from this shoot with Allison Seidler Interiors, we decided to move furniture around, swap out a couple of lamps, side tables, and restyle the coffee table. Everything was shifted quite a bit towards the camera to allow for separation with the white chair and table, and sofa on right was moved into the space.

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This kitchen shoot with Staci Steadley really benefited from the scouting shots. The florist, Haile Wossen, was able to determine the scale of floral to bring to fill in the window on the right, and the new barstools brought in by Staci changed the entire feel of the room. Removing homeowner clutter and knowing how much work will be needed ahead of time are huge time savers. Bring extra help!

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And lastly, this living room by SBLong Interiors needed a lot of minor adjustments that we were able to decide before starting our shoot that day. Walking into this room knowing what was needed to happen made this transformation last about 30 min from start to finish.

So, you can see how and why I scout all my shoots. It takes a lot of the guesswork out of what can feel like a stressful day if you aren’t prepared. Do yourself a favor and scout!

"Doin' It For the Gram" - Pro Tips For Better Instagram Shots
Stephen Karlisch

Ever wondered how some feeds are so gorgeous and appealing to look at on Instagram? Having a good eye for a great shot is part of the magic of that appeal, but there are specific strategies you can leverage to ensure your pix get likes & your ‘gram following grows. Follow these tips I shared with DMC Designers Guide from Dallas Market Center for their January issue.

Tip 1:

Use an app like Snapseed (free) or VSCO to edit your images before posting.  Its really important that you find a look that you love to apply to all of your images, and these apps are the best.  Every image, iphone or not, will need some editing.  I like to brighten my images, add a little contrast and saturation(be careful not to go crazy here!), and straighten my shots.  

Tip 2: 

Cropping for Instagram.  Keep in mind the best crop for Instagram is a 4x5 proportion.  Crop images before posting, and stay consistent in this area as well.  Maybe you want all verticals, or square, or mix in horizontal shots, but when viewing your grid it should have a meaningful pattern. 

Tip 3: 

Details are best.  Tight cropped images of details get better results, because people can see them better.  If you post a huge room shot as a horizontal shot you will not get much impact, but it may work well on your website(horizontals always work better on websites).  Think vertical, and tight. 

Tip 4: 

Down shots of details to tell a story.  Think mood board, or swatches for a project, or a coffee table....  Again, stay level, tight and vertical.

Tip 5: 

Color!  Try to group images in your grid with a color element.  Think in groups of 9, or multiples of 9.  If you can, keep objects in mind to place in shots to pull in that color, just 'do it for the gram!'  

Bonus tips...   

When shooting detail shots, try to shoot them straight on, and from a lower position than shooting standing up.  Get low, and level!  In Snapseed there is a tool for automatically straightening your images, learn how to use it! 

Now, go out there & get snappin’!