Any marketing strategist or business coach will tell you that during economic uncertainty the last thing you should do is stop or slow down your marketing. In fact, if your brand disappears from the landscape, people may assume you’re actually out of business. The smart business move is to continue to post on social media, use email marketing, and showcase your new work on your website and branded materials.

A couple of months ago I was being interviewed on the SAID podcast with Jane Dagni, and at the end of the talk she asked me who some of my favorite designers were. At the top of my list was Thomas Pheasant.

Read more about this Thomas Pheasant portrait shoot at his home in Washington DC, in early 2020 by photographer Stephen Karlisch.

Editor in Chief, Jane Dagmi with Designers Today podcast SAID, decided to take a more personal approach with Stephen Karlisch. The level of comfort you feel listening to this talk will keep you intrigued about learning more about Stephen’s journey. How he ended up in Dallas, shooting interiors, working on book projects, adding fine art and being sought out around the country.

Do most interior designers know that they should be art directing their photoshoot? It’s interesting to me that some designers think they will hire a photographer and stylist for a shoot, tell him/her what shots they’re looking for, and then have the shots delivered exactly as they want with no more work involved. I always want to remind interior designers that this is your photo shoot, and that you need to art direct the day – exactly the same way that a shelter publication will when they shoot a project.

Designers Today focuses on the importance of interior photography for designers to gain new clients and getting published. Stephen Karlisch is among other expert creatives around the country sharing their best tips about the interior photography shoot to the design community.